Books matching: rise of brands selling ideas
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Save:Still a classic in the anti-corporate canon - No Logo is thought-provoking, sometimes infuriating, sometimes slow, but always relevant for anyone who wants to understand the power and pitfalls of branding in our world.
"No Logo" by Naomi Klein delves into the world of branding and corporate power, exposing the exploitative practices of global corporations and the impact of consumerism on society. Klein highlights the rise of brands selling ideas rather than products, exploring themes such as the loss of public space, domination of cultural discourse by global brands, and the detrimental effects of commercialism on communities worldwide.
The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by ma...1957•529 pages
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