Books matching: branding
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Save:"No Logo" by Naomi Klein delves into the world of branding and corporate power, exposing the exploitative practices of global corporations and the impact of consumerism on society. Klein highlights the rise of brands selling ideas rather than products, exploring themes such as the loss of public space, domination of cultural discourse by global brands, and the detrimental effects of commercialism on communities worldwide.
The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by ma... 'Made to Stick: Why Some Ideas Survive and Others Die' by Chip Heath is a book focused on making ideas and ways of communicating them memorable and impactful. The book delves into the traits that make ideas sticky, providing real-world examples and frameworks to help readers enhance their communication skills. From exploring the power of storytelling to simplifying complex concepts, the book aims to help readers create memorable and effective messages that resonate with their audience. The writing style is clear, engaging, and practical, with a focus on providing readers with actionable strategies to improve their communication abilities in various aspects of life, from business to personal interactions.
The book is praised for its readability, insightful case studies, and practical advice on how to make ideas stick in a world filled with information overload. Readers appreciate the emphasis on storytelling, simplicity, and the use of concrete examples to illustrate key concepts. By offering a blend of theory and real-world applications, 'Made to Stick' equips readers with the tools to craft compelling messages that leave a lasting impact on their audience.
A friend of a friend of ours is a frequent business traveler. Let’s call him Dave. Dave was recently in Atlantic City for an important meeting with clients. Afterward, he had some time to kill before ...'The Tipping Point: How Little Things Can Make a Big Difference' by Malcolm Gladwell delves into the concept of social epidemics and how small changes can lead to significant impacts. Through various examples and case studies, Gladwell explores the factors that contribute to tipping points in trends, behaviors, and social movements. The writing style is a mix of storytelling and analysis, with engaging anecdotes that illustrate the author's points about the dynamics of social change.
On December 22, 1984, the Saturday before Christmas, Bernhard Goetz left his apartment in Manhattan’s Greenwich Village and walked to the IRT subway station at Fourteenth Street and Seventh Avenue. He...In 'Start with Why: How Great Leaders Inspire Everyone to Take Action', Simon Sinek introduces the concept of The Golden Circle, which emphasizes the importance of starting with 'why' when communicating and leading. The book delves into the framework of 'why', 'how', and 'what', showcasing real-life examples of successful leaders who have applied this approach to inspire others. Sinek's writing style weaves together clear visions, practical advice, and insightful anecdotes to illustrate the significance of aligning actions with purpose and passion, ultimately guiding readers on the path to effective leadership.
On a cold January day, a forty-three-year-old man was sworn in as the chief executive of his country. By his side stood his predecessor, a famous general who, fifteen years earlier, had commanded his ...- #5
Save:'The Innovator's Dilemma' by Clayton M. Christensen delves into the challenges faced by successful companies when dealing with disruptive innovations. Christensen's theory highlights how established companies struggle to adapt to new, less effective alternatives due to their focus on maintaining and improving existing products. provides numerous industry examples and suggests solutions such as forming spin-off companies or investing in disruptive technologies to stay ahead in the market.
One explanation for why good companies fail points to organizational impediments as the source of the problem. While many analyses of this type stop with such simple rationales as bureaucracy, complac... 'Drive: The Surprising Truth About What Motivates Us' by Daniel H. Pink is a well-written and popular management and psychology book that delves into the topic of motivation. Pink argues against the overuse of extrinsic motivators like rewards and punishments, and instead advocates for fostering intrinsic motivators like autonomy, mastery, and purpose. The book includes an annotated bibliography and explores applications of these concepts beyond just business settings. Pink supports his arguments with scientific evidence and engaging anecdotes, making the book both informative and entertaining.
The book examines the factors that drive people in their work, play, and school, emphasizing the importance of intrinsic motivation over extrinsic rewards. Pink's writing style is described as fluid and easy to follow, drawing readers in with relatable examples and practical advice. Throughout the book, Pink differentiates between internal and external motivation, showcasing the benefits of autonomy, mastery, and purpose in motivating individuals to perform at their best.
Imagine it’s 1995. You sit down with an economist—an accomplished business school professor with a Ph.D. in economics. You say to her: “I’ve got a crystal ball here that can peer fifteen years into th...'How Buildings Learn: What Happens After They're Built' by Stewart Brand is a thought-provoking exploration of buildings through time. The book delves into the evolution of architecture and construction, emphasizing the importance of adaptability and functionality in buildings. Brand's writing style is analytical and futurist, challenging preconceptions and providing a deeper understanding of the built environment. Through before and after photos, Brand highlights the impact of architectural decisions on building occupants and emphasizes the need for a longer-term view in building design.
1981 - THE TRUE NATURE OF BUILDINGS—that they can’t hold still—is betrayed by a brick mansion on the move in Raleigh, North Carolina. The Capehart-Crocker house (1898) was moved to make room for a sta...- #8
Save:"Revolution" by Russell Brand is a thought-provoking book that delves into the idea of revolution as a means to bring about positive change in society. The author combines personal anecdotes with discussions on societal issues, urging readers to challenge the status quo and consider alternative ways of living. Brand's writing style is described as compelling, engaging, and at times humorous, making complex topics accessible to a wide audience.
JEREMY PAXMAN IS BRITAIN’S FOREMOST POLITICAL INTERVIEWER. He is fierce, not in a pugnacious way, like a salivating pit-bull; no, like a somnolent croc, eyes above the surface, knowing you will make a... 'Shoe Dog: A Memoir by the Creator of Nike' by Phil Knight is a captivating memoir that delves into the journey of entrepreneurship and the creation of the iconic brand Nike. Through Knight's honest and detailed storytelling, readers are taken on a rollercoaster ride of challenges, failures, and triumphs in building a global company from scratch. The book not only highlights the struggles of an entrepreneur but also provides insights into the personal growth and resilience required to navigate the complexities of business and life.
Knight's narrative style in 'Shoe Dog' is described as engaging, inspirational, and brutally honest. He shares his experiences with humility, acknowledging his flaws and mistakes along the way. The book is praised for its fast-paced storytelling, approachable writing, and the way Knight connects with readers as if he is personally sharing his journey over a conversation. From the early struggles of Nike to the pivotal moments that shaped the company's success, Knight's memoir is a testament to the power of determination, hard work, and unwavering belief in one's vision.
When I broached the subject with my father, when I worked up the nerve to speak to him about my Crazy Idea, I made sure it was in the early evening. That was always the best time with Dad. He was rela...- #10
Save:Branded by Fire, the sixth book in Nalini Singh's Psy-Changeling series, delves into the intense and complex relationship between DarkRiver sentinel Mercy and SnowDancer lieutenant Riley. As the two dominant changelings are forced to work together to protect their packs and investigate a greater conspiracy, their fiery dynamic of struggle for dominance takes center stage. The book offers a blend of action, romance, and mystery, with steamy scenes between Mercy and Riley and a strong focus on the changeling dynamics and power plays within the packs. Singh's storytelling weaves engaging characters, beautiful world-building, and a captivating plot that keeps readers invested in the evolving relationships and overarching series storyline.
Mercy kicked a dry branch out of her way and glared. “Stupid stick.” Of course, it wasn’t the defenseless stick she was mad at—it just had the bad luck to be in her path as, shoulders hunched, she mad...
(Also, see 100 recommendations for the series Psy-Changeling )
