"Thinking, Fast and Slow" by Daniel Kahneman is a comprehensive study on human thought processes, highlighting how individuals are prone to cognitive illusions and biases. The book delves into the concept of two systems of thinking - one fast and intuitive, the other slow and analytical - and explores how these systems impact decision-making in various aspects of life, including business and personal choices. Kahneman skillfully combines decades of research in psychology and economics to provide insights into human behavior, emphasizing the importance of understanding our cognitive tendencies to make better decisions.
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From The Publisher:
Major New York Times bestseller
Over two million copies sold
Selected by the New York Times Book Review as one of the ten best books of 2011
Selected by The Wall Street Journal as one of the best nonfiction books of 2011
2013 Presidential Medal of Freedom Recipient
Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds
In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.
System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation-each of these can be understood only by knowing how the two systems shape our judgments and decisions.
Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives-and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.
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About the Author:
Daniel Kahneman is Eugene Higgins Professor of Psychology Emeritus at Princeton University and a professor of public affairs at the Woodrow Wilson School of Public and International Affairs. He received the 2002 Nobel Prize in Economic Sciences for his pioneering work with Amos Tversky on decision-making. In 2013, Kahneman received the Presidential Medal of Freedom. He is the author of the international bestseller Thinking, Fast and Slow.
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