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No Logo

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"No Logo" by Naomi Klein delves into the world of branding and corporate power, exposing the exploitative practices of global corporations and the impact of consumerism on society. Klein highlights the rise of brands selling ideas rather than products, exploring themes such as the loss of public space, domination of cultural discourse by global brands, and the detrimental effects of commercialism on communities worldwide.

Writing/Prose:

The writing style is characterized by a scholarly approach, packed with facts and analysis, which can lead to a slower reading experience.

Plot/Storyline:

The narrative explores how brands have superseded actual products, delving into the societal consequences of this transition.

Setting:

The setting reflects a late 20th-century landscape shaped by the rise of corporate brands on a global scale.

Pacing:

The pacing is methodical, often slow, reflective of its academic roots and thorough analysis.
The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by ma...

Notes:

No Logo was published in 2000, during the rise of brands and marketing culture.
Klein explores the shift from product-based to branding-focused capitalism.
The book critiques major corporations like Nike, Walmart, and McDonald's.
Klein highlights the exploitation of workers in sweatshops producing branded goods.
Brands today often sell images and lifestyles, not just products.
She discusses brand loyalty as often misguided because products are often made in similar factories.
The book details corporate strategies like outsourcing to reduce costs.
Klein describes how brands infiltrate schools to capture young consumers.
Many brands create a false sense of community and identity among consumers.
She emphasizes the role of grassroots movements in challenging corporate power.

Sensitive Topics/Content Warnings

Triggers/content warnings for No Logo include discussions of corporate practices, worker exploitation, descriptions of unsafe labor conditions, and themes of social injustice.

From The Publisher:

NO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide.

In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever.

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

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About the Author:

Naomi Klein is the award-winning author of the acclaimed international bestsellers The Shock Doctrine, No Logo, This Changes Everything, and No Is Not Enough. She is a contributing editor for Harper's, a reporter for Rolling Stone, and writes a regular, internationally syndicated column. She has won the James Aronson Award for Social Justice Journalism. In September 2018, she was named the inaugural Gloria Steinem Chair for Media, Culture and Feminist Studies at Rutgers University.

 
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