'The Lexus and the Olive Tree' by Thomas L. Friedman delves into the complexities of globalization, exploring the impact of free market capitalism on economies worldwide and the interconnectedness of nations through global markets. The author uses historical references and real-world examples to illustrate the changing global landscape, discussing the balance between the empowering and disempowering aspects of globalization. Friedman also highlights the importance of understanding the logic behind globalization to maximize its benefits while minimizing negative consequences, emphasizing the need for individuals and governments to adapt to the evolving global economy.
The book touches on various themes such as the dynamics of economic and cultural globalization, the role of nation-states in the globalized economy, and the challenges of preserving cultural identity while participating in the global marketplace. Friedman's writing style combines storytelling with complex ideas, making the intricate system of globalization accessible to readers and encouraging them to ponder the implications of a rapidly changing world.
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From The Publisher:
"A brilliant guide for the here and now."-The New York Times Book Review
In this vivid portrait of the new business world, Thomas L. Friedman shows how technology, capital, and information are transforming the global marketplace, leveling old geographic and geopolitical boundaries. With bold reporting and acute analysis, Friedman dramatizes the conflict between globalizing forces and local cultures, and he shows why a balance between progress and the preservation of ancient traditions will ensure a better future for all. The Lexus and the Olive Tree is an indispensable look at power and big change in the age of globalization.
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About the Author:
Thomas L. Friedman is an internationally renowned author, reporter, and columnist-the recipient of three Pulitzer Prizes and the author of six bestselling books, among them From Beirut to Jerusalem and The World Is Flat.
He was born in Minneapolis in 1953, and grew up in the middle-class Minneapolis suburb of St. Louis Park. He graduated from Brandeis University in 1975 with a degree in Mediterranean studies, attended St. Antony's College, Oxford, on a Marshall Scholarship, and received an M.Phil. degree in modern Middle East studies from Oxford. After three years with United Press International, he joined The New York Times, where he has worked ever since as a reporter, correspondent, bureau chief, and columnist. At the Times, he has won three Pulitzer Prizes: in 1983 for international reporting (from Lebanon), in 1988 for international reporting (from Israel), and in 2002 for his columns after the September 11th attacks.
Thomas L. Friedman lives in Bethesda, Maryland, with his family.
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