'Predictably Irrational: The Hidden Forces That Shape Our Decisions' by Dan Ariely delves into the realm of behavioral economics, showcasing how human decision-making is often influenced by irrational tendencies rather than rational thinking. Through a series of experiments and studies, Ariely explores various aspects of human behavior, shedding light on the unpredictable nature of our choices. The writing style of the book combines humor with insightful observations, making complex psychological concepts easily understandable for readers.
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From The Publisher:
"A marvelous book… thought provoking and highly entertaining."
-Jerome Groopman, New York Times bestselling author of How Doctors Think
"Ariely not only gives us a great read; he also makes us much wiser."
-George Akerlof, 2001 Nobel Laureate in Economics
"Revolutionary."
-New York Times Book Review
Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.
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1 comment(s)
El esta estructurado como:
- introduccion a idea
- explicacion de como hicieron un estudio
- resultado
- conclusiones
Todo esto explicado de forma simple y amena. Es facil comprender sus conclusiones y recordar las ideas del libro gracias a los detalles de los estudios. Muy recomendable
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